Hootsuite Review (2026)
Enterprise scheduling, listening, and team workflows.
From $99/mo · Free plan: no · 9 platforms
What is Hootsuite?
Hootsuite is one of the longest-running social media management platforms and remains the default choice for larger organizations. Its scheduler handles every major network — including Instagram Reels, TikTok, and YouTube — with bulk scheduling, a shared content calendar, and approval workflows so teams can review posts before they go live.
Scheduling is only part of the package. Hootsuite bundles social listening, a unified engagement inbox, competitive benchmarking, and enterprise-grade analytics. That breadth is why it costs more than lightweight schedulers: plans start at $99/month, which makes sense for teams but is overkill for a solo creator.
Key features
- Bulk scheduling. Upload and schedule hundreds of posts at once via CSV — useful for campaigns and evergreen libraries.
- Unified inbox. All comments, mentions, and DMs from every network in one queue for your team.
- Social listening. Track brand mentions, keywords, and sentiment across social networks.
- Approval workflows. Draft, review, and approve content with roles and permissions for large teams.
- OwlyWriter AI. Built-in AI for generating captions, post ideas, and repurposing top-performing content.
Supported platforms
Pricing
No free plan. Professional starts at $99/month (1 user, 10 accounts); Team and Enterprise tiers add users, approval workflows, and listening. A 30-day free trial is available.
Best for
Mid-size to large teams that need scheduling, listening, and engagement in one governed platform.
Pros & cons
Pros
- Covers every major platform including Reels and TikTok
- Powerful bulk scheduling
- Mature team and approval workflows
- Strong analytics and listening
Cons
- Expensive for solo users
- No free plan anymore
- Interface can feel heavy for simple scheduling
Hootsuite alternatives
FAQ
Does Hootsuite have a free plan?
No. Hootsuite retired its free plan; the cheapest option is the Professional plan at $99/month, though a 30-day free trial lets you test everything first.
How much does Hootsuite cost?
Professional starts at $99/month for 1 user and up to 10 social accounts. Team plans and Enterprise tiers scale up from there with more seats, approvals, and listening features.
Can Hootsuite schedule Instagram Reels and TikTok?
Yes. Hootsuite publishes Reels, TikTok videos, and YouTube content directly — no reminder notifications needed.
Is Hootsuite worth it for a solo creator?
Usually not. A solo creator gets 90% of the scheduling value from tools like Buffer or Pallyy at a tenth of the price. Hootsuite earns its cost when teams need listening, approvals, and a shared inbox.